SoneTech
Broadcast software from people who have run the room.
SoneTech is a broadcast software vendor. We build SONE, a family of products for tickers, character generation, AI-assisted design, playout and monitoring that runs on one server under one licence.
The people behind SONE have spent decades in television master control, on the night shifts, the elections and the breaking stories. SONE is the software we wanted on those nights: fast to read, hard to get wrong and built around the way a control room actually works.
What we believe
A few rules we do not bend.
- 01
The air comes first
Every decision is weighed against one question: can this ever put something wrong on air? If it can, it waits.
- 02
Software that fits the room
SONE works with the engines, cards, routers and newsroom systems you already run. No forklift upgrades.
- 03
Plain licensing
One signed key, limits you can read and channels that are always free. An upgrade is a new key, not a new project.
- 04
People decide
AI can draft, fit and translate. Only a person puts anything on air.
Talk to people who speak broadcast.
Tell us about your channels, engines and workflows. We will show you what SONE can take off your operators’ plates.